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Bering: adventure and Scandinavian philosophy

2019-03-04 17:29

Domenico Ferraguto

News, Bering. ceramic, denmark, fashion, watch.,

Bering: adventure and Scandinavian philosophy

Inspired by the eternal glaciers of the Arctic continent, Bering can be considered among the most interesting novelties of watchmaking in recent years.

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Inspired by the eternal glaciers of the Arctic continent, Bering can be considered among the most interesting novelties of watchmaking in recent years. Founded in 2010 by René Kaerskov, Witt Johansen and Lars Gram-Skjønnemann, it won the 2013 WATCH BRAND OF THE YEAR award. The Danish brand is named Vitus Bering, a Danish man who was also the first European explorer to discover Alaska. Bering fully embraces the Scandinavian commercial philosophy based on three fundamental pillars: design, quality and affordable price. The collection, wide and heterogeneous, shows at first glance, the typical Northern European minimalism. Thin profiles and use of Milanese knitwear create a "comfortable" and elegant wearability. The watches employ cutting-edge materials such as high-tech ceramics, titanium, carbon fiber and sapphire glass. The use of all the models in the collection of the most scratch-resistant crystal mounted in watch-making for a price segment ranging from 100 to 300 euros with a good 70% of variations under 200 euros is decidedly surprising. Trademark, therefore, in the price but not commercial in the product thanks to the very high quality of watches guaranteed, well beyond the legal standard, for 3 years. Among the most representative models, the Ceramic collection, with high-tech ceramic inserts on the bezel and bracelets that determine a high brand recognition. Very sensitive to environmental issues, Bering uses reusable glass cases for the packaging, such as emptying a pocket or for accommodating perfumers or greasy seedlings. Representative of the ecological spirit is the commendable activity to protect polar bears. Through the annual limited edition "Charity", every single owner contributes to the initiative. A complement of design and fashion can be defined as the original modular ring that allows the co-creation of the model choosing from an incredible number of variants.

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